Monday, June 10, 2019

TV Show and Advertising- at the Right Time in the Right Place Case Study

TV Show and Advertising- at the Right Time in the Right Place - Case Study modelingDuring the TV Show, there were three commercial breaks of two minutes each after every eighteen minutes of the show. During the first commercial break, the following commercials were expose - Nike (1-minute commercial) In this commercial, a cricket team is showed sitting in a bus, which is stuck in a traffic jam. Now they want to play cricket entirely they cannot as there is no space but then they have an idea and they start playing cricket on the roof of the bus with smashing shots all around the traffic jam running over cars. Demographic Age Nike has targeted teenage boys who have a passion for cricket. Gender The commercial is targeted by and large towards the teenage boy. Income This commercial is targeted to each n every income class. Race Targeted to all race. Psychographics Nike has targeted this commercial to viewers with the same interest that is cricket. Nike has promoted a positive and c onfident carriage in this advertisement. Nokia N-Series (44 seconds) This commercial shows the N93 and all of its features. Age 15-45.Gender Male and Female.Income Individuals who are in the middle or upper class. Race Targeted to all race. Psychographics Nokia targets consumers who want incompatible features in their cell phones. Target to a specific social class, this commercial is targeted to the consumers who have an interest in Cell phones. Malaysian Airlines (15 seconds) This commercial shows an executive is acquire late for his flight and he hasnt picked up his tickets. He has to drink coffee but to make coffee it will take some sentence so he takes a spoon of coffee and puts in his rima oris then he takes a spoon of sugar and put in his mouth and then water and shakes his mouth and drinks it all up. N, in the end, it says to better book tickets online before than to leave everything for the last moment.

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