Dishonest salespeople and gossip Essay

No matter what culture one belongs, common observation shows that women â€Å"gossip† while men â€Å"talk shop†; women are â€Å"bossy† and men are â€Å"firm† (Women’s Language, 2005). However, even if common observation shows that women talk more than men, research findings prove otherwise. In fact, findings would even show that â€Å"men have been shown to talk more than women in settings as diverse as staff meetings, television panel discussions and husband-and-wife pairs in spontaneous conversation† (Women’s Language, 2005). As men tend to talk about â€Å"male things† like politics, sports, cars, women talk about the â€Å"women things† such as child-rearing, household chores and some personal relationships. According to Pamela Fishman’s research studies, women are relatively weak in interactive situations because they tend to â€Å"exploit questions and answers in order to force a response and keep the conversation going† (Women’s Language, 2005). Therefore, â€Å"gossiping† is common and universal. People always love to hear something about the other person who is not on the scene of conversation. What about dishonest salespeople? (rhetorical question) Are these people more disgusting than those who gossip? Looking at the gravity of damage which one causes more harm?   Looking at the gravity between the results, which causes greater damage? Looking at the gravity of the situation, it seems that gossiping is the most destructive trait here. (parallelism). But of course, people will not discount the fact that dishonesty in sales is also a bad trait. For one, not all incidents of dishonesty are detected and not all detected cases are reported. Therefore any fraud statistic is an estimate. Nevertheless, the statistics make it clear that dishonesty in salespeople occurs frequently, and no organization is immune (Peterson & Zikmund, 2004). The costs of fraud and dishonesty will continue to rise unless auditors, management, and the general public become more proactive in learning about the types of fraud, the perpetrators and valuable fraud prevention and detection techniques (Bezanis, 2002). It is important to be able to know the difference between the real and spurious products in order to maintain the good image of that company. Fraud is conventionally defined as â€Å"intentional deception, deceitful pretenses, or deliberate trickery to gain an advantage† (Hanlin, 2004). Fraud encompasses an array of irregularities and illegal acts characterized by intentional deception. Every fraud involves three elements: (1) theft act, (2) concealment, and (3) conversion (Albrecht & Albrecht, 2001). For instance, buyers who get the misfortune of buying fake Gucci bags are able to identify the fake product because of the flimsy hardware, cheap leather and misspelled logos. The fake bags are so like the originals that it is hard to spot them quickly. There are businessmen who are able to copy the smart way. High-end label bags cost around $500 to over $1,000. Anything less than these price ranges are fake. Buyers are also encouraged to read the fine print so that they do not buy those that says, â€Å"Designer Inspired.† The numerous issues which plague the business sector with allegations and prosecution of unethical conduct easily fall under either the definition of fraud or unfair and deceptive practices. Or if the issue does not fit with the two terms, it can fall under unethical business conduct. The unethical conduct is a catchall phrase that includes fraud and unfair practice and other aspects beyond the scope of the two terms. In the same manner, gossip is also an unethical business indulged by people regarding other people. However, gossip causes hurt. It can hurt people and damage lives. Thus, gossip, depending on the seriousness can be extremely dangerous too. It can damage a person’s reputation and image. In the long run, gossip seems to be more damaging than dishonest salespeople because one can always return a fake product. But the destruction one causes in gossip spreads like wildfire and cannot be restored. As defined, ethical business conduct is doing something that is not required by law, contract, or other obligation and which is a positive contribution to society. Therefore, a contrary conduct is unethical. This means doing something which is prohibited by law, contract, or other obligation or which has a negative contribution to society. Contribution to society is now part of the definition because ethical business conduct has evolved into what is termed as corporate and social responsibility. An act of the company has a vast effect on the society as a whole. In the course of human interactions, there are many situations in which it is difficult to make a decision because values come into conflict. It is essential that an individual or an organization engage in values clarification to develop a personal decision-making process that fosters ethical behavior.

Dr. Pepper/7 up Inc. Squirt brand Case Essay

Introduction and Marketing Issues- Dr Pepper/7Up Inc., is one of the largest soft drinks company in the world. This company has its production in 200 countries. Most popular soft drinks are: Dr Pepper, 7 UP, RC cola, A&W Root Beer, Canada dry, Hawaiian Punch, and Squirt. Squirt, is a drink that was invented in the course of an experiment by Herb Bishop in 1938. It was a new carbonated soft drink that required less fruit and less sugar to produce hence it was quite famous during WWII. Later, in 1977, Squirt was bought by a bottler Holland Michigan. The company updated Squirt’s logo and positioned the brand as a mainstream soft drink. Squirt joined A&W Brands in 1986, which was later purchased by Cadbury Schweppes PLC in 1993. Responsibility for manufacturing, marketing, and distribution of Squirt was assigned to Dr Pepper/Seven Up, Inc, which had been acquired by Cadbury Schweppes PLC in 1995. It still remains under the Dr Pepper/Seven Up, Inc. branch. Nowadays, Squirt is bottled and sold by some 250 Bottlers in the US. Since 1990 Squirt’s unit sale volume has been stable until recently. There is a huge volume of carbonated soft drink consumption in the US. American consumes 849 eight- ounce annually. CSD are popular among individuals aged 20 – 49. Consumption of diet drinks is popular at the age group of 25 and over. Today, Squirt’s product line consists of regular, diet, Ruby Red, and Diet Ruby Red. Diet Squirt and Diet Ruby Red account for 20% of Squirt’s total sales. The study of Squirts sales volume has shown a slow decline in recent years, although squirt remains one of the best selling brands among citrus flavored drinks, still the competition due to better marketing budgets and techniques from the two main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt. The flat sales of Squirt need to be boosted before competing brands begin to erode the market share enjoyed by Squirt, therefore to safeguard against this Kate Cox, brand manager at Dr. Pepper/ seven up inc began to develop plan for market targeting and product positioning as prescribed by Foote, Cone and Belding that is brand’s advertisement agency. In the mid- summer 2001, Squirt Brand management team, had to begin drafting annual advertising and promotion plan for Squirt in the US to chart a right marketing plan the team had to come up with answers for the following questions: Q1: What should be Squirt’s target market? Or what target market to choose? (FCB recommendations) Q2: How should Squirt be positioned according to the target market? Q3. Is it beneficial to follow recommendation of Foote, Cone and Belding of targeting and positioning Squirt or should old methods be followed or there should be some new innovative methods to increase sales and promotion of Squirt? Situational analysis- Squirt has been advertised in all the mediums of media like newspapers, television, and radio. Although squirt remains one of the best selling brands among citrus flavored drinks, still the study of Squirts sales volume has shown a slow decline in recent years. The competition due to better marketing budgets and techniques from the two main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt. Squirts advertising agency Foote, Cone and Belding suggested market targeting and brand positioning as two ways for Squirt to come out of this problem. Following their suggestion and considering that the answers to the questions mentioned above will serve as main decision making tools we analyzed the market situation for Squirt. Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca – cola and mountain dew from Pepsi. Consumer research conducted by Dr. Pepper/ 7 up inc. in taste testing of Squirt and Citrus of coca-cola group indicated that Squirt scored higher on the thirst quenching attribute. Compared to Dr. Pepper/7up inc. Coca- Cola and Pepsi show more aggressive for of adv ertising and promotion of products Consumer. Buyer Behavior and customer segmentation- Data suggests that in U.S the consumers drink more carbonated drink then tap water. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. This statistics shows that there is a huge market for carbonated drinks in U.S. It was observed that age and ethnic/racial angle played an important role in growing consumption of soft drinks. Hence changing demographics have been critical factors in the growing popularity of these flavored soft drinks. Age- Previous target market for squirt has been between 18 to 44 yrs old. According to the research by Foote, Cone and Belding, Squirt was more of a thirst quenching product then refreshing. They suggested that youngsters would identify with this â€Å"thirst quenching attribute of Squirt, and the research also suggests that this group is supposed to be the large consumer of soft drinks. Therefore, they recommended targeting youngsters between 18 -24 year old. Ethnic/ racial- In U.S 25% Americans are under 18 years of age and one quarter of U.S population is Hispanic and African- American. By a census in 2000, it was predicted that soon 17% out of youth under the age of 18 will be Hispanic; also they will amount to 45% of all minorities in U.S thus surpassing African Americans to become the largest ethnic group in U.S. It was also observed that per capita consumption of flavored soft drinks is higher in Hispanics and African- American than the other racial groups. This information prompts a wise decision to target these ethnic- racial groups to increase the market share of the squirt flavored carbonated drink. If the census of 2000 is accurate then it is a fact that to target this huge population of Hispanics and African- Americans as future market for Squirt will be very beneficial. Squirt has already been exposed to many Hispanics, primarily those of Mexican decent because of the popularity of the beverage in Mexico. It is one of the largest selling brands of soda in Mexico, and Squirt has large brand recognition there. Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca – cola and mountain dew from Pepsi. SWOT analyses – SWOT analyses of the Squirts market potential, is as follows: Strengths- Squirt is the best selling carbonated grapefruit soft drink brand in the United States. It is already has brand name recognition in the Mexican market, hence while targeting the Hispanic population Squirt will have a competitive edge over his competitors who are also targeting the same market fiercely. Weaknesses- Squirt brand has budget restrictions for advertising and promotion, which is not the case with its competitors like Coca- cola and Pepsi. Opportunities- Squirt has a huge opportunity to successfully expand its brand by targeting young because their grape flavor attracts more youngsters because of its unique thirst quenching attribute and. penetrating Hispanic groups and African – American market to target them as guaranteed consumers for future, as it is predicted that Hispanics are going to be the most populous ethnic group with more number of youths as compared to other minority groups in U.S. Threats- There are no threats specifically, but depending too much on particular ethnic group and particular age, in short narrow targeting criteria can prove to be disaster if it backfires due to certain reasons, anchoring the target consumers because they are the main source and they dictate the location to get the soft drink, also dominate taste preferences because soft drinks is an elastic product. Considering the above mentioned information, it is clear that the recommendations of Foote, Cone and Belding for targeting and positioning of Squirt are rational and by targeting Hispanic and African – American, young population of 18 to 24 yrs of age will be beneficial for Squirt in a long run. Problems and Opportunities: Young Hispanics are considered to be the target market for positioning of Squirt for brand promotion. Also, considering the fact that Squirt is already popular among the Mexicans, can be used as a positive sign for this venture. Facts mentioned above in the situational analysis like that Hispanics are fast growing ethnic group in U.S, it is predicted that maximum number of youth is going to belong to the Hispanic community, Hispanics, does not like hard sell messages and likes messages that are real and relevant to them, they like shop closer to home in mom and pop stores, also the majority would prefer ads in Spanish (50%) while 30% prefer English and the rest have no preference. Positioning and specific targeting is the main issue for the Squirt brand. The advertisements are not appealing to the suggested new modified target audience which should include Hispanics (specifically in the states of California and Texas). The advertisements should focus more on real life moments while showing Squirt being consumed by individuals. This will allow the target audience to connect with the Squirt brand. Also, Squirt should show advertisements in Spanish as well as English. Also, budget for advertising should be expanded. Strategy: Using the above information and the research provided by FCB’s presentation, it is clear that Squirt should focus on the age demographic of 18-24 year olds. An effective marketing campaign targeted towards 18-24 year olds has a two potential results: 1) a short term solution of increasing sales of squirt to 18-24 year olds and 2) a long-term solution of positioning squirt as a staple beverage for 18-24 year olds such that as consumers of squirt move out of the targeting age demographic they will continue to be loyal consumers of Squirt, thus increasing squirt sales in the 25+ market within a few years. Kate Cox has a few options in how she markets Squirt to the target audience of 18-24 year olds: †¢ A â€Å"multicultural marketing mind-set† approach †¢ 18-24 year-olds (regardless of race) †¢ A hybrid approach 1) A multicultural marketing approach would appeal to the increasing amount of Hispanics and African Americans in the 18-24 age range. It would also provide for the popularity of Squirt in Mexico to filter in to the U.S.’s Mexican population. The concern with such a strategy, however, is that Caucasian’s are still the largest consumer of Squirt. The risk with a multicultural marketing mind-set is that such a marketing campaign has the potential to isolate Caucasian consumers. The benefit of such a campaign is to increase the consumer base to those who are not Caucasian, trusting that Caucasian’s will continue to consume Squirt, a wider appeal of the beverage to consumers would increase sales. 2) An 18-24 year old marketing campaign would target all consumers in the 18-24 demographic. By identifying Squirt as a popular beverage amongst consumers in this age range, regardless of race, Squirt has the potential to both increase sales within the age demographic as well as within the Hispanic and African-American demographic. Such a campaign would have to be carefully thought out and the recommendation is for Cox to identify a celebrity or fad that is popular amongst 18-24 year olds, regardless of race. Such a campaign could be aligned with an event. For example, a Squirt campaign that is aligned with the Olympics with Olympic athletes as spokespersons could appeal to 18-24 year olds regardless of race. Another strategy that could work is partnering with a popular television program or event. For example, Coca-Cola’s sales increased with it being the official beverage of American Idol judges. Such alignment with a popular TV program is sure to increase sales amongst all races within the targeting age-demographic. 3) A hybrid approach would, perhaps, be the most expensive, however, if nervous about leaving out the Hispanic and African-American populations through an overall marketing campaign targeting towards all 18-24 year olds, Squirt could do a â€Å"spin-off† campaign with commercials and packaging in Spanish. Such a campaign would reach all 18-24 year olds as well as all Hispanics, regardless of age. The initial costs are the initial down-fall, however a successful campaign could re-define Squirt in two needed demographics, all Hispanics and all 18-24 year olds. Recommendation: A Hybrid campaign is the best option for Squirt. As 73% of Squirt consumers are Caucasian, redefining Squirt as a drink popular amongst 18-24 year olds with celebrity or event backing popular amongst the targeting demographic is the best option to create a brand for Squirt that will create consumer loyalty amongst 18-24 year olds, securing a place in the 25+ market within a few years. A smaller, geographic specific side campaign targeting towards Hispanics with Spanish ads and packaging will help Squirt capitalize on its popularity in Mexico and will see an increase in sales in border states, such as California and Texas.

Impact of Preschooling on Primary Enrollemnet Rate and School Performance Essay

Education is an undeniable tool for nation building. It is a process of orderly instruction and training to pass on knowledge, attitudes and aptitudes to people intended at nurturing them to play proactive roles in the development of their nation. But in Pakistan the condition of education is unsatisfactory. According to Secretary of State for International Development, Andrew Mitchell, ‘Pakistan is facing an education emergency. The facts are shocking. Half the adult population and two thirds of the [female] population is illiterate’ (Mitchell, 2012). Pakistan is significantly off track on MDG 2, achieving universal primary education by 2015. Furthermore, almost half of children enrolled do not complete their primary education this is an alarming figure. Similarly the literacy rate of Khyber Pakhtoon khwa (KPK) is very low it is 50%. For females, it is 30 % females while for males it is 70 %. It is a huge gender disparity where an important part of the society has such a low literacy rate. In 2010-11, 45% students have been dropped out at government primary schools level over a complete circle of 6 years. It includes 39% boys and 53% girls. Apart from economic and cultural factors the other reason for high dropout rate is that most of the students don’t academically score well in primary schools and hence fail to promote to higher classes. There base is not strong so there is a dire need to familiarize children of the age of 3 to 5 years with education which is done through Pre schooling, instead of directly enrolling them to primary schools Government of KPK, 2010. So the seed of education is sown by pre schooling. Pre schooling is a stepping stone and foundation for all the succeeding phases of further education. It is a tool which helps to acquaint and prepare children with schooling. A substantial body of research establishes that preschool education can improve the learning and cognitive development of young children. There is a positive impact of pre schooling on the cognitive and social development of a child this is discussed in detail by many researchers like Shonkoff and Philips (2000) and Gormley (2005). Furthermore it’s concluded that the academic performance of a child in primary schools is enhanced by enrollment in pre schools which includes their reading, mathematical performance and adjustment issues in primary schools. (Currie, 2002), Katherine et al. , 2006 and Entwisle, 2012). Parents play an important role in academic learning of children and in sending their children to preschools; this includes the education level of the parents, their perception of education and their income level which in other words drive them to send their children to preschools Fagbeminiyi (2011). In case of Pakistan there is little body of research available on pre schooling, which is on rudimentary basis and not very detailed, a lot of areas are still untouched as the concept is still new for Pakistan. Studies have been conducted but still there is a lot needed to be done. This turned out to be the focus of our study which is clearly discussed in the problem statement, i. e what are different forms of pre schooling and their impact on Primary school performance and enrollment. When broadly divided there are basically two types of pre schooling, Formal pre schooling and Informal pre schooling. Studies have been conducted on just formal pre schooling and its impact but partial or almost none of them are about informal pre schooling and its impact on enrollment and academic performance. As both are substantially different from each other. Informal pre schooling is learning that takes place informally at home mostly by Primary Group. A primary group is a typically small social group whose members share close, personal, enduring relationships and this includes, immediate family parents and siblings and relatives. In informal pre schooling learning aims are not pre-fixed. Medium used for education is also informal mostly done through tools like games, stories, rhymes. No specific scheduling is done or a specific syllabus is followed. Individual attention is given to the child its good but there is no spirit of competition and social skills of kids cannot be developed extensively. Whereas, Formal pre schooling is done in schools or madarassas, these are formal institutions. It is carried about by secondary group which interact on a less personal level then primary group and their contact is temporary. In formal pre schooling children belonging to same age group attend formalized classes, different books are followed, and they have rules, regulations and objectives. Students gain knowledge, skills and appropriate behavior by being in lessons of various subjects. Teachers follow schedule and lesson plan. Students are involved in various activities curricular and co-curricular, and from these activities their performance is assessed. Students performing to an expected level are promoted to next higher level grades. Medium of instruction and environment in both types of pre schooling is different hence their impact should be different as well. Because of which research will be conducted in KPK area to measure the academic performances and enrollment rate of the children who attended formal pre schooling and those who attended informal pre schooling. This will be done on the basis of in depth interviews and questionnaire survey of the primary teachers. The objective of this case study will be to find the answer of the following researchable questions: 1. What is the status of pre schooling in general and specifically formal and informal in particular and its impact on primary school enrolment in KPK? 2. How is formal different from informal pre schooling? 3. How does formal pre schooling effect the enrollment in primary schools? Formal pre schooling Informal pre schooling. Games Stories competition evaluation Social skills Rules and regulations Individual attention Primary school enrollment Academic Performance Reading skills Mathematical Social skills Unstructured References Currie, J and Thomas (1995) Does Head Start Make a Difference? American Economic Review, 85(3), p. 340-342. F. Fagbeminiyi. (2011) The Role of Parents in Early Childhood Education: A Case Study of Ikeja, Lagos State, Nigeria. Global Journal of Human Social Science, 11 (2), p. 3-5. Gormley, W. T, Philips, D. , and Dawson, B. (2005) The Effects of Universal Pre-k on Cognitive Development. Developmental Psychology, 41 (6), p. 872-873. Government of KPK, 2010. â€Å"Annual Education Statistical Report† (2010): 3-15. Government of KPK. Mitchell, 2012. â€Å"Education Key for Pakistan’s Future: Development Secretary Andrew Mitchell. † www. dfid. gov. uk/Media-Room/Press-releases/2010/Pakistan-visit/ Shonkoff, J. P. and Phillips, D. A. ( 2000) From Neurons to Neighborhood: The Science of Early Child Development. Washington, DC: National Academy Press. p. 2-4.

Equity theory 2 videos Assignment Example | Topics and Well Written Essays - 250 words

Equity theory 2 videos - Assignment Example Adams theory acknowledges that variable factors affect employees’ assessment and perception of their relationship with their employer and their work. Employees may be demotivated with their employer or job if they feel that their inputs are greater than the output. Therefore, the resultant effects of this will be reduced efforts, disgruntled and disruptive. In the application of this theory in a work place, it is important to consider the imbalance and the balance that exist between employees input and output in order to have satisfaction in a work place. This theory believes that a good leader will recognize the needs and well-being of the team members in order to build a highly and successful teams (Maslow, 2012, 00:03:44). Maslow believes that that there should be an emotional contact between leaders and their team for enhancement of equity and motivation at work place. In this theory, the followers usually give in their best return when they realize their leaders are looking upon their welfares. However, the theory contends that, as people strive to achieve basic needs, they also seek to satisfy their higher sets of

Civil Justice Essay Example | Topics and Well Written Essays - 1500 words

Civil Justice - Essay Example What is noted in this research is that normal, everyday people who would normally not associate themselves in any criminal actions feel impacted by their sociological and environmental situations (such as the hurricane) to go ahead and commit crime. The behavior of these actions is solely based on personal choice or we could say a rational type of theory of crime. This paper explores many reasons into the behaviors of crime as well as a little of the biological issues. It also offers up some of the criminal actions that are considered to be of a more detrimental nature to society as a whole. Any type of criminal behavior poses a threat to society but there are specific criminal actions that would seem to pose more of a higher percentage of concern. One of the scariest and deadly has to do with those who would stalk their unsuspecting victims. Although the definition of stalking varies from state to state the most common perception of this activity is of someone being involved with actions that almost certainly place an individual in a state of fear for their life (Using: National Center for Victims of Crime 1995). This form of crime has only just recently received the distinct classification of separation from other associative acts classified in the area of domestic violence. The reasons for this are difficult to pinpoint but the main assumption is due to the fact that the need to focus more fully on combating and minimizing it is the main cause of the legal changes stemming from its occurrences. This specific crime is difficult to find an estimate for simply because i t is not reported by law enforcement like other crimes are. However, an approximated figure could be guessed to be around 1 in every 20 women in America will at some point become a victim of a stalker. Since Congress passed the 1994 Crime Bill, better statistics are now available to correctly calculate and determine how prevalent this type of violent criminal activity has become (Using: National Center for Victims of Crime 1995). Sociological Factors of Stalking Also, there are various phases of stalking and different reasons for the act of this crime taking place. It could be relative from an obsession over someone or it could be a simple obsession where an actual romantic relationship did in fact take place. In this category there are defining characteristics that lead up and actually provide a more concise interpretation of the stalking activity. These character traits are as follows: Socially maladjusted and inept Emotionally immature Often subject to feelings of powerlessness Unable to succeed in relationships by socially acceptable means Jealous bordering on paranoid Extremely insecure about themselves and suffering from low self-esteem (Using: National Center for Victims of Crime 1995). These are all typical characteristics and all of which can lead the possible offender into perpetrating violent tendencies towards the person of their obsession and stalking. Quite possibly it is these types of stalking cases, which stem from domestic violence situations, which have been found to be the most lethal type of stalking activities. In fact, these cases have a 75% higher risk of the victim being murdered by the stalker than in other

Do you feel that a manager can motivate employees Why or Why not Assignment

Do you feel that a manager can motivate employees Why or Why not - Assignment Example Managers are therefore responsible to create a working environment that is contributory to the working of individual workers and their actions can have a direct impact on the motivation level of employees. Ranging from their relationship with the subordinates to the handling of complex organizational tasks, the managers have to perform a wide array of activities on routine basis. Human interaction is a very challenging aspect of managerial positions and it is essential for managers to face this challenge in order to allow the working of organization in a smooth manner. One prime importance of effective working relationships is the impact that these relationships can have on the productivity of organizations. If healthy relationships exist between managers and the working staff, the workers get their desired motivation and hence the productivity of an organization increases which is of course the central aim of every organization. On the other hand, poor working relationships can contribute to demotivation and employees can therefore hinder the progress at organizational level. This paper will take into account the role that managers can play in motivating employees and attempt to expl ain why I feel that managers can motivate employees. The managerial leadership can perform a key role in motivating employees. Managers can take a number of actions that can serve to improve the performance and hence result in enhanced outcomes of the activities of the organization (Lee, 2007). Since the actions taken by Managers can directly affect the lives and working pattern of employees, managers are in a position to motivate employees. The main driver of daily activities is the economic interest of individuals and organizations. Managers can work to align the economic interest of employees with the performance of organization (Kirkman et al, 1999). Provision of incentives that provide monetary compensation upon achievement of certain targets can be

For Reebok Web Site Essay Example | Topics and Well Written Essays - 3000 words

For Reebok Web Site - Essay Example Now web sites are used not only for promotions but for actual sales as well. Companies are giving lot more emphasis on Online Retailing. Branding itself is an investment in letting the people 'know' about the company. A brand is the promise that a company makes to customers combined with the customers' judgment about how well the company can deliver on that promise.2 Business becomes easier when you have a recognisable brand. With a strong brand, the company doesn't have to sell nearly as long or as hard. For example Reebok itself is a renowned brand associated with sports accessories. Mention the name 'Reebok; and millions of people throughout the world have an immediate perception and expectation of what the company stands for. For an International branding name, company's personality requires to be easily identifiable at every customer touch point, from word of mouth to final sale. It is therefore to be made sure that every bit and byte of packaging, presentations, communications, and marketing speaks with a brand-consistent look and voice. Think of Boeing and what comes to mind is the huge aircrafts. Think of Intel and the association is synonymous with microprocessors. In fact, what these brands have done is to become generic in the minds of customers. This involves not just selling products or services but positive buying experiences. A collaborative effort is a must enroute to building a brand. Advertising campaigns duly supported by PR exercises and philanthropic generosity makes a roadmap for branding. For this very reason Reebok relies on sponsoring sporting events, investing in famous sportspersons as brand-ambassadors and helping the environmentalist campaigns, human rights activities etc. The RE EBOK HUMAN RIGHTS AWARD gives recognition and financial support to young activists who have made significant contributions to human rights through non-violent means.3 The mission statement of RHR foundation states, "The Reebok Human Rights Foundation seeks to promote and protect human rights through grantmaking that is motivated by the principles outlined in the United Nations Universal Declaration of Human Rights. The Foundation supports initiatives that generate awareness and motivate advocacy, particularly among young people, to defend human rights."4 It is an established fact that sporting equipment are not made at one single factory, but this job is outsourced to different unnamed units worldwide and thereafter the brand name 'Reebok' is put on the finished product. Reebok therefore takes pride in describing their business practices by stating, "Our commitment to human rights extends to the thousands of workers worldwide who make our products. We know that to be proud of the pr oducts we put our name on, we cannot be indifferent to the conditions in which they are made."

Language Is Culture Essay Example | Topics and Well Written Essays - 750 words

Language Is Culture - Essay Example In the modern world, it is a fact that languages of European origin, such as French, English, Spanish, and Portuguese, are the most dominant with people from many countries speaking them, despite their not being their native tongues. It is because of this dominance in language that western culture has also gained dominance in the globe and as a result, there has developed an erosion of other cultures and their achievements. It is through language that human beings can be able to give voice to their achievements but this has not been the case, especially in the African perspective. When I read Diop’s book, I came to the conclusion that despite the fact that modern civilization has its origins among the ancient African nations, this claim to greatness has come to be marred by the dominance of languages of European origin. As a result of the dominance of their language, people of western origin are able to give voice to the achievements of their race to the detriment of the achie vements of others. That is the reason why I have come to subscribe to the statement made by Malcolm X in his autobiography that he had, â€Å"†¦no mercy or compassion in me for a society that will crush people, and then penalize them for not being able to stand up under the weight† (Malcolm and Haley, 2007). I have come to find that among the biggest concerns in many countries today is the fact that their future generations are going to be so much influenced by the western culture that they will no longer place any value on their own. Among the reasons for this has been the increasing preference of the younger generations to speak western languages over their local languages; a circumstance that many individuals in these feel will have implications on their people and culture. One would argue that if the study of local languages would be made compulsory in schools, many individuals, especially in the nonwestern parts of the world

Tata Motors marketing strategy Coursework Example | Topics and Well Written Essays - 750 words

Tata Motors marketing strategy - Coursework Example The suppliers have little bargaining power over Tata Motors (Morrison, 2011). The suppliers include companies selling metals, tires, radios, air condition units, and other accessions to Tata Motors. The suppliers include companies offering different accessories Tata Motors. A large number of competing suppliers prevents one supplier having significant control or influence over Tata Motors’ choice of suppliers. In the short term, the suppliers’ bargaining power has a favorable effect on Tata Motors. Tata Motors can choose a supplier that offers the best quality product or service. In the long term, the suppliers’ bargaining power has an unfavorable effect on Tata Motors. The suppliers may unite to offer an industry-agreed price for the products. The new competitors’ threat is insignificant (Clark, 2010). With the high entry barriers, entities are discouraged from entering Tata Motors’ current vehicle market. One of the high barriers is the required h igh investment amount. Another barrier is the high India import duty rates. A third high barrier is the need to adapt the imported motor vehicles to India’s dilapidated poor road conditions. The fourth barrier is the high-temperature level’s damaging effects on the new competitors’ motor vehicles.The substitutes deliver lesser transportation quality and service than Tata Motors. The use of slow men-carrying Palanquin transport is not practical. The use of the Bullock cart is unrealistically slow. The horse carriage is slower than the Tata vehicle.

Art as Part of Culture Poses as an Obstruction for Globalisation Assignment

Art as Part of Culture Poses as an Obstruction for Globalisation - Assignment Example The definitions of art and culture are seemingly contrasting to the definition of globalisation, which in turn is defined as the compression and stretching of geographical spaces resulting to a borderless economy characterized by technology, information exchanges, knowledge economy and capital flow thus breaking down the barriers between nations expanding trade opportunities, eliminating monopolies and protectionist policies. (Mullard 83) Globalisation was generally perceived in a negative light more specifically on the economy of a nation. On the aspect of culture, adverse effects of globalization anticipated by nations are the corruption of a nation’s principles, loss of national identity and values as well as a threat to national security. These worries, however, are contested by explanations that the seemingly adverse effect of corrupting the nation’s principles would need the constant reminder of the importance of a nation’s heritage and culture as well as promoting national pride. Concerning national security, this serves as a challenge to improve safety measures of a nation. The definitions of art and culture that generally point towards the individuality of a nation have some disparities with the purpose of globalization to create one nation, which in some ways may need to intermingle some of the cultural differences among nations and in the process some of these cultural values may be compromised. In Hou Hanru’s statement saying, â€Å"To promote cultural difference and hybridity in contemporary art, one must first and foremost consider the need to create alternative contexts.† (Mullard 37) globalization in art does not require compromising a nation’s heritage instead, some alternative approach can be done to still preserve distinct cultures while building cultural crossbreeds in the art that are acceptable for diverse nations. Through ages, art has significantly depicted a country’s identity and rich culture.

Provide two reasons why Medicaid violations do not generally receive media attention Essay Example for Free

Provide two reasons why Medicaid violations do not generally receive media attention Essay One of the most frequent crimes of the affluent and the high-class of the society is Medicaid fraud. These frauds can be committed by several parties including the recipients and the providers. Medicaid is a government program that utilizes the taxpayer’s money to provide healthcare to the low income groups of the society. It is basically setup to help the weaker sections of the society including individuals above the age of 65, the disabled, the medically compromised and the low-income groups. The nations would be happy if the money is spending to help people in need, but frequently several providers and recipients indulge in fraud and abuse of the funds set aside under Medicaid. Some of the abuses committed by recipients include forging prescription, giving the medical card to another party, using several cards, duplicating or consuming excessive healthcare services, and selling the items received under Medicaid to others. Some of the abuses that can be committed by the providers include providing false bills, duplicating bills, providing unwanted medical care, doing unnecessary tests, billing in excess, compromising the quality of care under Medicaid services, and including the names of others in the bills (NY State, 2006). One of the reasons why Medicaid violations are not given great amount of media attention is because these crimes are usually committed by affluent. These crimes are often great amount of protection and secrecy, so as to gain for profit. In the US, it is estimated that Medicaid fraud cost the nation about forty billion dollars in the year 1993. Usually, a certain person rather than an organization would be involved in committing a Medicaid fraud. The White collar staffs who commit these crimes frequently think that they are above the law. They feel that committing such crimes is justified as it is anyway a part of the system. They would go to any extent to cover their crimes. The media would not like to get involved in covering such events, as they feel that they would later be harassed by the White collared staff. Besides, they also feel that they would not be getting any kind of requests they may have, as the white collared staff would be using their powers to avenge for the media attention given. It is found that the business-minded white collared staffs are more frequently involved in committing Medicaid frauds rather than the professional staff (Cullen, 2008). The media feels that the people who are victims by the crimes of Medicaid fraud are usually not the class who would be customers to their services. They may find that covering such events would not be beneficial to them in anyway, and would instead get them in bad looks with the high-class. The poor, elders and the disabled are less likely to be customers of the media services. They would also not stand up to fight their rights. The beneficiaries of Medicaid frequently are not aware of their rights. They may be often abused or neglected by the healthcare organization which may include the white collared staff. Frequently, the person getting abused may be physically and mentally helpless and would depend on the care provider for help. However, the care giver would be providing low quality healthcare and instead use the funds other Medicaid for other purposes (including gaining profits). Medicaid fraud is a criminal offence and involves abusing taxpayer’s money. It has been set aside for helping the weaker sections of the society, but instead these funds are ending up in the hands of the rich, thus making the rich richer and the poor poorer. At any cost, the media would have to change their policy of reporting cases of Medicaid fraud to the public.

The Movers of the World and Their Importance to Society Essay Example for Free

The Movers of the World and Their Importance to Society Essay A person with an AK -47 automatic assault rifle steps in the local mall and shoots all the employees and kills them. The owner comes in and realizes that the most important part of his company is no longer around to sell and take orders to help it keep it running. So just like a company without people to help run it, a company without a person with the knowledge of computer information science isn’t going to get far .Well, not as quickly as everyone else in receiving and issuing out information. Obtaining a degree in computer information science will give me an opportunity to join a lot of jobs from different type of companies. It will give me the understanding of the communication system networking in business .I will get a broad view of what type work settings I will be working in with a degree in computer information science. Also I will get a quick view of what formed computer information science and will I make enough money to take a cruise thru the Bahamas every year. An individual with a degree in computer science will be solving problems, creating new technologies, and carrying out research. They will also come up with new ways to apply a new idea that is dealing with computer use and expound them to others. Companies now and days are turning to computers because it is a quicker way to communicate with mass people, other businesses and send and receive information. Having the knowledge of computer science is another way to keep up with daily, monthly and yearly activities. In order for a company to keep up with the business world of today they must have someone who has gumption of computer operations. I chose computer science because there are lots of positions that I can get from that degree. Although there are different concentrations in that degree I still have plenty of options to choose from with a concentration in networking. Networking gives me the options of choosing different job titles. I could go for system analysts because systems analysts are the main individual’s in the success of any company. They create new systems while dealing with existing capabilities of technology that is avail. I could be a database administrator, processing all the company data since all companies have information that they want to keep up with. Any concentration of computer science will allow the holder to build any organization networking for the users can be able to get information from outside networks such as email communications. Computer scientist can also be working to have inside company network communications running mellifluous. Another reason I chose this job is because the work environment will be relaxing and with flexibility. Computer systems analysts, database administrators, and computer scientists generally work in pleasant work environments such as research laboratories or offices. Given the advanced technology options available to many businesses and professionals it is also possible to telecommute. Networks evolve and expand people can work from home and other non-office locations (Guide to college majors in computers science, 1999). Like I said before there are many titles for computer information science in a variety of jobs if not 90% of jobs and the salary varies.An systems analysts can earn from $73,000 on up. Data administrators can earn up to $68,000.If one want to further their career and get a master ‘s in computer information science then they can earn a salary of $97,000 to $121,000 yearly. While it is possible to find jobs as researchers or adjuncts with only a masters degree, a doctorate in computer science is usually the least needed for careers in academia and research (Paley, 1999). I consider all them good paying prospects. All companies deal with numbers in the sense of mathematics. Have been birth from the mathematics department, it’s best to know its characteristics and be grounded with them. The main characteristics are calculus,algebra,physics and chemistry (Paley, 1999). Math is the foundation and employers are looking for the that type of potential to keep the company moving toward the future. Technology is advancing and being created everyday and that is creating positions in companies.Jobs have different names for the same job field and obtaining a higher degree in your field can move you up in the company.You can start as a database entry -level worker and move up to a data administrator. Certification is essentially a standard process in the industry (Computer science,technology and database administration careers and jobs 2012). That is the main reason employers are looking for people with degrees or certifications stating computer information science. Businesses flourish with the knowledge of computer information science. Living in today’s world people are impatient with questions and are quickly coming up with ideas. People want a quick way to solve these problems and distribute them fast. Computers are a way to satisfy that need and companies are in competition in recruiting people who have the networking skills with computers. One will need that skill to keep the company interacting with people inside and outside the company in a quick way. Having the mathematical mind will help solve problems that will give a person the one up on the next person in job searching. Having a computer information science degree will give one the opportunity to work from the comfort of their home to a nice office setting with the ability to maneuver around personal living. On top of that, you will be earning that salary to take that trip to the Bahamas every year. References Guide to college majors in computers science. (1999). Retrieved 11 29, 2012, from worldwidelearn: http://www.worldwidelearn.com/online-education-guide/technology/computer-science-major.htm Career overview. (2012). Retrieved 11 29, 2012, from Computer science.technology,and database administration careers and jobs: http://www.careeroverview.com/computer-science-careers.html Paley, I. (1999). computer science degree information. Retrieved 11 29, 2012,

Importance Of Marketing In Todays World Marketing Essay

Importance Of Marketing In Todays World Marketing Essay Introduction: According to the American Marketing Association marketing is defined as activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large'(American Marketing Assocation, 2007). Drucker states the aim of marketing is to make selling superfluous (American Marketing Association, 2007). By keeping the above definitions in view we can say that to identify customers needs and act accordingly to satisfy their needs is called marketing. The aim of this report is to develop an understanding of marketing concepts, use and apply it to Marks Spencer (MS) in order to understand the role and significance of marketing. Importance of Marketing in todays World: Due to Economic downturn marketing has gained importance in past few years in order to gain the attention of the consumers.In 21st century marketing has become one of the key strategies used by organisations world wide. Companies can not use one simple marketing strategy which meets the need of both markets and consumers because they are so versatile to be dealt collectively this is because of continues change in modern society. Cultural changes and advancements in technology divided a market into so many segments.In order for MS to capture large market share it has to set up successful market strategies and make the most of technology. MS Marketing Process: In the past and the present MS proved to be successful to meet its consumers continuously changing needs by effectively implementing marketing processes. Following are the four stages which helped MS to understand fulfil its customers requirements. Situational Analysis: In this stage of marketing process companies like MS keep both internal and external environment in view to carry out the market place analysis and try to spot gaps in the market. In addition to identifying the customer needs, must understand its own capabilities and the environment in which it is operating (NetMBA, 2007). This stage is very vital as the rival companies such as Tesco and Waitrose are always coming up with new ideas and new products etc so that they can stay ahead in the competition. In SWOT analysis this rapidly changing marketing environment comes under the heading of threat. Marketing Strategy: By keeping the core purpose of this report in view, the major change in approach which has been seen in the companies is the shift from mass marketing approach to target marketing. In target marketing approach companies try to identify trends in the segmented market as its the one of the most important factor in STP. Segmentation There are two main types of segmentation i.e. geographic and demographic segmentation. The later one is used by MS to target market for its products and it recognizes its consumers by social class , income and age which is very crucial for success in todays world e.g. clothing line is divided into three segments i.e. premium price, medium priced, and low price. MS customer segmentation is also divided in following 4 groups (Carbon commentary, 2007): Green zealots: people who will actively seek out the most ethically and environmentally responsible products. Climate change is particularly important issue to these people. Those interested and concerned, but often uncertain how to shop to achieve their ethical objectives. Aware of the problem, not certain that their actions can have much effect or that they need to shop differently. Struggling, dont give priority to issues. Targeting: DAMP (distinct, accessible, measurable and profitable) process is used by MS to understand, identify and target the required segments of the market. According to the marketing director , Steven Sharp , although we sell to everybody big, small, young, black, white our absolute target market is a bit older and is comfortable with traditional media (Telegraph, 2006). It means that MS targets, offers (products and services) and sells to a large market but mainly to a mature age group. Positioning: The From this it can be seen that MS targets a very large audience, but the key here is to target the mature age group way that an audience of consumers or buyers perceive a product or service (Baines, P. Fill, C. Page, K., 2008, pg.251). This definition of positioning means that perception has a great deal of importance in terms of both physical attributes and the deliverance of a product. MSs market research information provides a key analytical tool in identifying a consumers preference. MS and the Consumer Society: A consumer society is a culture in which consumption of material goods is encouraged, and the economic health of the society is dependent on the spending of the population (Xaxx, 2010). Basically in consumer society companies make the consumers feel that they need specific product in their life so here marketing plays an important role in terms of attracting consumers to buy a specific product.MS should be very careful in terms of fulfilling consumers expectations regarding price, convenience and experience as a whole because consumers behaviour is seen to be rapidly changing. MS is advertising its products quite cleverly to its target market and persuading consumers as MS itself is a symbol of quality so whatever they sell is of high quality which has a psychological effect on the target market, persuading them to buy particular products/services they offer. Marketing is undoubtfully fashionable (Baudrillard, 1988, p.30) it means marketing is a bridge of communication in terms of both introducing products for sale in the market and letting people know how eco friendly they are, which is practiced by MS. MS is also part of fashion industry of which marketing environment is rapidly changing, by the help of PESTLE analyses we can look into that and the importance for MS to adapt these changes. PESTLE Analysis: Political, Economical, Social, Technological, Legal and Environment analysis are used to explore external environment. Political: Political factors like government policies, taxation, subsidies and grants can effect MS operations e.g. if government increases taxes then, MS have to cut their costs, which can include MS reducing expenditure on marketing. Economic: Economic factors include inflation, taxation, interest and consumer buying power etc basically it includes and affects everyone in the economy. It affects MS marketing strategy and their operation in the market. Consumer buying power means MS shift focus on their pricing strategy carefully, to attract consumers and hence boost sales. Sociological: Consumer buying behaviour and demographic are the factors involved in sociological analyses. Consumer behaviour is the main aspect of marketing, as it focuses to understand consumers preferences, habits and attitudes and then act accordingly in order to attract customers. MS being quality conscious not only try to keep up with their quality standard but also tries to improve it in their stores which they also show in their advertisements. This will have good psychological impact on consumers mind as well as they will always relate MS to quality. Technological: Advancement in technology eased out marketing for companies in 21st century. Internet proved to be one of the biggest revolutions in the field of marketing as it made communication and transfer of information effortless. Internet played a vital role in communication and transfer of information worldwide. MS is marketing its brands and products through its website which is easily accessible by the consumers basically they are one click away from buying required products/services. Legal: MS has to follow certain legalities while trading, dealing with employees and competitors and make sure that all the action they perform are legitimate in the eyes of law. Environmental: The last but not the least factor of PESTLE analyses is environment. One of the reasons behind MS success story is that they have a good organisational culture and this factor also makes a distinction from its rival firms. Marketing Mix Decision at MS: The term marketing mix became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix Product: A product is defined as anything that is capable of satisfying customer needs (Baines, P. Fill, C. Page, K., 2008, pg. 15). There are three levels of product i.e. core, actual, augment. Core level proves to be the most beneficial and meaningful part of the product. Its the final product being served to the customers for example, MS jackets made from wool being served to customers as clothing to keep the warm. Whereas, the method by which a product is delivered to MS customers comes under the heading of actual product and augmented product is concerned with how the customer receives the product and also considers after-sales services. Women show their keen interest in MS thats why MS makes the most of the profit from women wear however MS still tries to enter new market by conducting market research and bringing out innovative products. Food store is a success story of MS capturing new market. Price Price is what company charges for a product to the customers. In 4ps of marketing mix for a company price is the only factor of source of income. On the other hand product, place and promotion are the cost for the company. While charging for products and services MS keeps the current market value in view. More cost based than most is the type of policy used by MS for pricing (Daily Mail, 2009) which differentiate it from its rival companies. Place Customers can purchase product from the available place. MS has over  600 stores located throughout the UK, ranging from large out-of-town and flagship stores of over 100,000 sq ft, to Simply Food stores of around 7,000 sq ft. Our largest store is located at Marble Arch on Londons Oxford Street and  has around 170,000 sq ft of selling space'(Marks Spencer, 2011). MS is very flexible in terms meeting the demands of its customers and is very carefull and successful till date.

Genesis, the Gospel, and Theistic Evolution Essay -- Science Religion

Genesis, the Gospel, and Theistic Evolution Introduction Humans have asked questions about their origin and their purpose on earth for eons. The Bible tells humans that God created them and explains their purpose. However, since the Renaissance, humanism answers questions about origins by naturalistic means and science has been redefined in the process. Most institutions of higher education and many individuals have adopted the naturalistic theory of evolution to explain human origin without considering its effects on faith. In contrast to prevailing thought at Goshen College, a literal six-day creation is foundational to the Gospel message. Combining evolution and Christianity makes one’s faith less logical and opens one’s science to new quandaries. Theistic Evolution: A Definition Before delving into the problems with theistic evolution, let us define it. Theistic evolution rejects the Christian tradition of interpreting the creation days as having been normal 24-hour days. It insists that only naturalistic mechanisms be considered when considering creation and the origin of life. Theistic evolutionists believe that humans and all other life forms evolved from a bacterial precursor in the distant past. For theistic evolutionists, naturalistic science carries precedence over the Word of God. However, in order to justify Christian faith, theistic evolution allows for the supernatural in order to explain New Testament miracles. In Biology Through the Eyes of Faith, theistic evolutionist Richard Wright explains that theistic evolutionists rearrange the first chapters of Genesis into topical sections instead of interpreting them in a straightforward manner (2003, p. 92). He argues that the chr... ...(1995). The Beak of the Finch: A Story of Evolution in Our Time. Vintage Books: New York. Wright, Richard. (2003). Biology Through the Eyes of Faith. HarperCollins: San Francisco. [1] This problem with the theory of evolution was addressed by Stephen Jay Gould and other evolutionists. They postulated the punctuated equilibrium theory of evolution, which does not predict the numerous fossils predicted by the orthodox theory of evolution. [2] It may be noted that some people have objected to the apostle Paul’s assertion that death first came to earth when Adam sinned on the grounds that animals and humans ate plants. Therefore, plants died before Adam sinned. However, this objection ignores the biblical definition of death. Death is repeatedly defined as being the spilling of blood in the Bible. Consequently, these objections are invalidated. Genesis, the Gospel, and Theistic Evolution Essay -- Science Religion Genesis, the Gospel, and Theistic Evolution Introduction Humans have asked questions about their origin and their purpose on earth for eons. The Bible tells humans that God created them and explains their purpose. However, since the Renaissance, humanism answers questions about origins by naturalistic means and science has been redefined in the process. Most institutions of higher education and many individuals have adopted the naturalistic theory of evolution to explain human origin without considering its effects on faith. In contrast to prevailing thought at Goshen College, a literal six-day creation is foundational to the Gospel message. Combining evolution and Christianity makes one’s faith less logical and opens one’s science to new quandaries. Theistic Evolution: A Definition Before delving into the problems with theistic evolution, let us define it. Theistic evolution rejects the Christian tradition of interpreting the creation days as having been normal 24-hour days. It insists that only naturalistic mechanisms be considered when considering creation and the origin of life. Theistic evolutionists believe that humans and all other life forms evolved from a bacterial precursor in the distant past. For theistic evolutionists, naturalistic science carries precedence over the Word of God. However, in order to justify Christian faith, theistic evolution allows for the supernatural in order to explain New Testament miracles. In Biology Through the Eyes of Faith, theistic evolutionist Richard Wright explains that theistic evolutionists rearrange the first chapters of Genesis into topical sections instead of interpreting them in a straightforward manner (2003, p. 92). He argues that the chr... ...(1995). The Beak of the Finch: A Story of Evolution in Our Time. Vintage Books: New York. Wright, Richard. (2003). Biology Through the Eyes of Faith. HarperCollins: San Francisco. [1] This problem with the theory of evolution was addressed by Stephen Jay Gould and other evolutionists. They postulated the punctuated equilibrium theory of evolution, which does not predict the numerous fossils predicted by the orthodox theory of evolution. [2] It may be noted that some people have objected to the apostle Paul’s assertion that death first came to earth when Adam sinned on the grounds that animals and humans ate plants. Therefore, plants died before Adam sinned. However, this objection ignores the biblical definition of death. Death is repeatedly defined as being the spilling of blood in the Bible. Consequently, these objections are invalidated.

Computer Outsourcing Security Risk :: Globalization Essays Papers

Computer Outsourcing Security Risk Inherent security risks of outsourcing -- what the CIO should know who were previously competitors are partnering in order that they may share risk, preserve capital, and gain market share from other competitors. It seems as though some companies soon will have outsourced so much of their business they will be in danger of becoming a business in name or brand only. While there can be many business benefits to outsourcing business functions and partnering with vendors and others in your business, the downside is always that it brings much added risk to your supporting systems, networks, and business critical applications. The more your network is extended and the more nodes or hosts are added-then all the more intrusion vectors (new and vulnerable risk points) become available for possible exploit and resultant harm to your company. As you connect your networks with various outsourcers, partners, vendors, alliances, and even consortiums you may, and probably will, connect with whom they do. The above connection scenario changes the established trust model from explicit and understood trust to one of transitive implicit trust. This is the "I may trust you but I do not necessarily trust who you trust" scenario. What can make the issue all the more complicated is that the company you outsource critical functions to may outsource some of its critical functions as well, and, you may not realize the potential impact to you until after long-term contracts are signed. Then it may be too late to amend contracts in order to protect your company from potential loss and liability. More connections to your network will bring more intrusion vectors or risks. These risk points must be tightly controlled and monitored at all times. Some companies may have hundreds of network connections, using a variety of communication methods, e.g. Internet, frame relay, leased line, microwave, wireless, satellite, fiber, ad nauseum. With so much variety in your connection types how will you know if a breach (successful or unsuccessful) in your network has o ccurred? How can you know what is happening in your partner's networks, or in the networks of those whom he is connected to? It may likely be through your friendly partner connections that you become open to intrusion, not from a more direct outside intrusion. Watch those trusted host relationships carefully. Are you ready to respond to a breach of your network? Usually, agreements are made and contracts are signed before a project team becomes involved in implementing a connection for a partner or an outsourcing contract.

schizophrenia :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Hypocrites once said â€Å"only from the brain spring our pleasures, our feeling of happiness, and of tearsy†. Pleasure and pain come from the brain; however with schizophrenia some people experience not pleasure and pain, but paranoia, dementia, and can become cationic. Schizophrenia is a serious problem. This report will go over what it is, how to get help, and how it is/was treated.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history all society’s have had cases of schizophrenia. Some kings, rulers, and emperors, such as King Saul, Nebucanezzer, Henry the IV and King George the III, all had a form of schizophrenia. schizophrenia technically did not exist until 100 years ago. Until then most people thought it was demons in the body. The Ancient Egyptians thought people with mental illness had physical illness. With the Greeks they did not know what to think, so the killed or castrated the â€Å"infected† person. But with madness people have accomplished many things such as prophets and poets. â€Å" How come all men distinguished in philosophy, statesmanship, poetry, or art are melancholics and some of them to such an extent that they are affected from the illness†. History has almost always classified as one type, but actually there are four types.   Ã‚  Ã‚  Ã‚  Ã‚  the four types of schizophrenia are: dementia praecox, hebephrenic. first is catatonia, a movement disorder. the movements may be as little as a twitch some cases are more severe than others. â€Å"people with schizophrenia are often very strange and shocking† next it paranoia, as many people know paranoia is the fear of being followed with schizophrenia this fear is constant day and night. Most paranoid schizophrenic loose sleep and act out violently.   Ã‚  Ã‚  Ã‚  Ã‚  Another type is hebephenia, hebephenia induces childlike acts, like whining, crying and constant giggling. With all types of schizophrenia there are many mental asylum, so the schizophrenics do not cause harm to others.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Mental institutes started as caves away from towns, villages, and were used until religion started. After that the started thinking it was evil causing the madness. Holy wells were used in Rome, Greece, and small islands. In ancient Egypt and Mesopotamia, they built temples to house the â€Å"mad†. The cost of the temples were to high they used homes as asylums. As David H. Clark said â€Å"Madness has been known to every society that has left records†. In 1839 In England first organized act was past to localize asylums. In mental asylums, new knowledge has been found.

Analysis of Printed Advertisement

Analysis of Printed Advertisement In the printed advertisement by Maybelline New York, the makeup product advertised is targeted towards women. The advertised product, known as â€Å"The Eraser†, is to ensconce facial blemishes and wrinkles. Throughout the ad, one can find many target words and images that grasp the reader’s attention. These specific words, phrases, and images allow the reader to become conscious of their own flaws, therefore, attracting them to this product. The main attention grabbing word throughout this ad is â€Å"Eraser† the word eraser shows up numerous amounts of times within this ad.The word eraser is paired with many other words, for example, â€Å"Erase fine lines† or â€Å"Erase age spots†. These words target the needs of different individuals at once, although it may not even be beneficial to one, it still attracts the viewer in a well effective manner. The actual image itself plays a large role as well; the main image is of an attractive young-looking female. The female in this image has a beautiful complexion; there are no flaws on her face whatsoever. This image is obviously used to manipulate the minds of the audience into thinking that this is what they will look like after using this product.Another key phrase also used within this ad is â€Å"Instant Age Rewind†. Alone, these words are meaningless, but when placed together, it can create a deeper meaning. The interpretation of this â€Å"meaning† can differ for each individual, but most women take that phrase and interpret it as a product that will; make them look a lot younger INSTANTLY. When the fine print in this ad is read, which states, â€Å"Visual is a dramatization of actual product results†, one can truly realize that the ad is a hoax to manipulate individuals into purchasing this product.Unfortunately, no one really knows whether this advertisement is accurate before the purchase of the actual item. In the pri nted advertisement by L’Oreal Paris, the makeup product advertised is targeted towards women. The advertised product, known as â€Å"Visible Lift†, is to ensconce facial blemishes and flaws. Throughout the ad, one can find many target words and images that grasp the reader’s attention. These specific words, phrases, and images allow the reader to become conscious of their own flaws, therefore, attracting them to this product. The main attention-grabbing phrase throughout this ad is â€Å"Anti-Aging† the phrase nti-aging or any other term used to relate to age repeats numerous amounts of times within this ad. In this ad, there is a large image of a model known as â€Å"Andie MacDowell†. Andie’s face in this image has no age spots, wrinkles, or any flaws on her face. This image is once again, the ideal image most women desire, a face with no flaws or blemishes. The strategies the creator’s of this ad use is very manipulative, besides im ages, the ad also contains â€Å"5 Proven Benefits† this truly is the pinnacle of the ad which allows the viewer to believe that this product is the ultimate product.Although no one really has guaranteed that this product will definitely work, it still instills the image in one’s mind that this product will work miracles. Without any consideration or thought, one can easily determine that this product was â€Å"made for them†, correcting all of their facial problems. Which one cannot forget, this is all in â€Å"1 Luminous Makeup†. The parameters within this article do not really extend very far in trickery, but more manipulation of the mind. This ad makes itself look much more idealistic than what it really is.The celebrity endorsement also adds a little more to the manipulation by allowing one to think, â€Å"If a celebrity says its good, then it must be good†. This ad is well crafted to fool the audience into thinking this makeup product is suit able for the targeted audience, consisting of mostly mid-aged females. Within the two printed newspaper advertisements, both of the makeup product ads used wording and images to sell their products to the consumer minds. Although both of the advertisements used images and wording to attract customers, the strategies used within the wording and imaging drastically differs from one another.In the first advertisement from the Maybelline Company, the image and the words style differ form that of the L’Oreal Company. In the Maybelline ad, the word â€Å"eraser† is repeated many times on various parts of the ad. Whereas, on the L’Oreal ad, there are no repeating words or phrases. Both ads do contain an image of a woman with no facial blemishes or flaws, but the Maybelline image casts a woman whom looks much younger than the image of the L’Oreal ad. The Maybelline ad also strategically placed the words â€Å"Erase† on the parts of the face that wrinkle, h ave crow’s feet, and age spots.Directing the attention of the audience to those targeted areas. Lastly, the L’Oreal ad has a celebrity endorsement where model â€Å"Andie MacDowell† claims that this product â€Å"Take Years Off†. Whereas, in the Maybelline ad there id a disclaimer on the bottom stating that the actual results may vary from the ones on the photo of the visual. Overall, both ads use similar and varying techniques to convey to the audience that the product they are selling is worthwhile.Both ads to contain trickery, but the L’Oreal ad seems to have more trickery for not having any disclaimers in the fine print. The Maybelline ad has a better attention-grabbing style, when asked by random individuals, all of the individuals thought that the Maybelline product would be better for them. The marketing behind the Maybelline â€Å"Eraser† encompasses a much stronger attraction than L’Oreal’s â€Å"visible lift†. Revealing that portrayal has a large impact on the way individuals view a certain product.

What Qualities do you Look for in a Friend

I know a trusty friend when I see one. My friend could be anyone from a 3 year old to an old person; a school going or maybe a housewife, it could also be someone who is retired living just round the next corner of our street, and giving a friendly smile when I pass by, it could be anyone or might just be a waving friend who is on his way to work, while leaving their footprints on peoples heart, and their footsteps echoing down the dusky lane†¦.As you might not expect this, but the first thing I would search for in a friend is a rib-tickling nature, one who does not feel bad for anything, it is not only valuable for your problems but you also need someone to make fun with. Everyone needs to laugh and some humour is necessary in a friendship, getting a friend is not a dime a dozen, next I would want my friend to be a good listener and an entertaining talker, I can’t have a friend who doesn’t listen to me or is mum’s the word, I wouldn't like to go to a movie or hangout with someone like that.It’s not that I want someone who is a picture perfect person but someone who would love to do a mistake togather and still keep smiling and laughing, my friend should also be an honest person, and tell me the truth whether it’s about me or someone else, because that’s what real friends do, A real friend will always tell the truth no matter what! It’s not important that my friend should be the most popular in school or the most fashionable or the brainy one but also not a fuddy-duddy one too, or not someone who would hit the books too often, equally I would also want my friend to be respectful, caring and a jolly person.However, everyone has different opinions and it is important that my friend shows enough respect for my point of view, as well as myself giving them enough respect, some factors like these if not maintained in a friendship can pull the plug, My friend should also not be like Queer the pitch sort of person. Lastly my friend would be someone who is friendly, trustworthy, and not a betrayer or someone who would want the whole nine yards, but someone with whom I could say â€Å"Variety is the spice of life†, the day when I’ll get such a friend will be the day when the X marks the spot.

Bad Credit Cards

Some Americans have been under the impression that credit cards are a valuable financial tool because credit cards give them leverage with their credit scores and also can make it possible to purchase and do things they may not otherwise be able to do. Even though this may be true for some this is not always the case. Credit cards are harmful not only to the American people’s finances but also the economy. Credit cards are the number one reason for personal debt and bankruptcy in America today because of little or no understanding of interest rates and the false sense of security that owning multiple cards gives. Most Americans have the desire for a more convenient lifestyle and credit card companies make it so easy to obtain their cards that it has become a trend in America for most families to have at least five or more credit cards per household. The high importance society has placed on establishing credit has started to open Americans’ eyes on how credit card use has impacted their pockets financially as well as the pockets of the top three major credit bureaus. It is no secret that without credit cards it is almost impossible for Americans to obtain certain items like reserving hotel rooms, renting a car and, purchasing airline tickets. Americans have been sucked into the policies of the credit card companies. The tops three credit bureaus, Transunion, Experian and Equifax all exist because of the requirements society places on developing credit. These bureaus have the power to determine how much credit a person has and if that person is entitled to receive any more credit. Credit bureaus determine whether a person gets a car, home, or business loan making it a necessity for the American consumer to attain credit stature by obtaining credit cards. In today’s society they are a must-have. Studies show that the United States households have received approximately 5. billion new credit card offers in 2009. This push from the credit card companies is pressuring Americans to place such a high importance on using credit cards that many Americans are not stopping to read and understand the contracts that they are signing. The shocking truth is that even if Americans were taking the time to read the contract, some would still not understand what the contract was actually saying. On average the United States credit card agreement is written at a 12 grade level, please note that most Americans who receive a high school diploma read at a ninth grade level even though they received 12 years of education. The toughest card agreement to read is from GTE Federal Credit Union. Their contract is set at 18. 5 reading level, which is the reading level equivalent of someone who has spent more than six years in college. The credit card companies have so many rules and hard to understand terms with their card contracts, that most Americans do not take the time to research and understand the rules; this causes debt and a large amount of it. Once the debt is there the credit bureaus are making money because Americans have to pay to check their credit score. Americans today have a strong desire for the simple lifestyle; credit cards give them the feeling that they are achieving this because of the ease of spending and false ideas of financial security. The sad truth is that credit cards are the leading cause of high debt and bankruptcy in America. Even, if someone does have good credit and are on time with the payment every month they pay high interest if the full balance is not paid in full each month, which most Americans cannot afford. Some Americans pay the minimal amount each month. This is the credit companies’ biggest snafu. The minimum payment is an interest-only payment and does not decrease the loan’s principal. If they would do the math they would see that it would take 180 years or more to pay off their credit card debt. That is an outrageous amount of time. The United States total revolving debt is $852. 6 billion as of March 2010, of which 98% is made up of credit card debt. The average credit card debt per household is $15,788. These statistics are far too high. This makes it easier to understand how debt is the number one reason Americans are suffering financially. The total bankruptcy filings in 2009 reached 1. million, which is up from the 1. 09 million that was recorded in 2008. Americans are so absorbed by the credit cards that a study was done in 2006 by the United States Census Bureau that determined there were nearly 1. 5 billion credit cards in use in America. A stack of all those cards would reach more than 70 miles into space and be almost as tall as 13 Mount Everest as reported by the New York Times on February 23, 2009. An important factor in credit card debt is the penalty fees Americans are receiving from card companies. In 2009 penalty fees added up to be 20. billion dollars according to R. K. Hammer, a consultant to the credit card industry. Aside from the vicious debt cycle, another issue with credit cards is fraud. In today’s culture, people are not finding the honest neighbors and trustworthy merchants, found in past generations. Now Americans have the World Wide Web or Internet, where consumers can buy almost anything they like with a couple clicks, and, of course, a Visa or MasterCard. This high speed Internet has given today’s thieves a high speed means to steal credit card information and turn a 780 credit score into a zero within minutes. In 2009 the number of identification fraud victims in the United States rose 12% to 11. 1 million, which is the highest level sense the Javelin survey began in 2003. All this fraud has Americans choosing their number one fear today not as terrorism, health viruses or personal safety; it is fraud that they fear and stress about the most. All this is taking a toll on Americans and slowly making them aware that not everyone is nice and trusting. Not just that, but it is killing the economy little by little. Americans are purchasing less because the fear of falling into debt or becoming a victim of fraud is becoming a very real scenario. In a recent report done by Consumer Report Magazine in November 2009 surveys showed that 21% of consumers said they were treated unfairly by credit card companies and 32% have paid off and closed their accounts. Half reported the reason for canceling the accounts was the card issuers hiking up their interest rates and imposing high account fees. Also in the report 45% of all consumers said they are using their cards less because they trust the credit card companies less. A Javelin study performed in 2009 showed credit card use has plummeted from 97% in 2007 to 72% in 2008, which is a 25% drop within over a year. All this debt and fraud is taking a toll on Americans and the economy, little by little Americans are purchasing less because the fear of credit card debt or becoming a victim of fraud is a very real life scenario. Americans are starting to slowly remember and realize that what was once borrowed must be paid back and that if they do not have the cash for it then perhaps they do not need it.

Society and Rules

Expository piece Carla Franz While the rules of society are meant to protect us, they exclude some individuals. ‘ As humans grow up into parts of society, they are connected by the rules which guide them in their thoughts and actions. However, as time progresses and societies change, many individuals are excluded due to new rules that surpass them. Stand by me demonstrates the only do laws change over time, but the societies that dictate them change as well.These rules are changed by the people who set examples to the est. of the world; a powerful example is the classic film ‘Stand by me' which demonstrates the will of the four protagonists who are excluded from their society. Gourde, Chris, Teddy and Fern are the main characters that have negative relationships and past with their family; this had a major impact on their segregation from their surrounding society.A key scene from the film is the conversation between Gourde and Chris; they state how they acknowledge the w eirdness in each other but also agreed that ‘everyone is weird'. This is one of the many prime examples how any individuals are excluded due to there weirdness and failure of following others in ‘society. Many individuals have been excluded from society over the years. Especially as young adolescents, we can become immersed into the rules of society.A well known quote is ‘all actions have benefits or consequences'. This saying is demonstrated in many of today's societies. Being individuals, if you do not fit in or follow societies rules you will be teased or looked at funny, people try to change themselves to fit in and live up to societies satisfaction. Author Glenda Millard explores this in A Small Free Kiss in the Dark. Skip one of the main protagonist's in the book who has Just progressed into his early adolescent years showing his innocent view of his world.Skip was an odd one at school, he wrote notes to his teacher making up excuses for not having friends; h e also invented other notes he would take to school to have permission to put his hands in the sky because that is how he finds about the light. One of the many excuses Skip has for not having friends is a simplistic note explaining that ‘he isn't good at math, the others might think he was dumb'. The note Skip wrote is telling us firstly, skip is scared he will be Judged by society because he is not good at math's and portrayed as ‘dumb', secondly he was often excluded at school because he didn't like the thought of having a friend.This is another example of how young individuals are excluded from society due to not being the smartest in his class or not wanting to associate with other kid's at school. Political exclusion is another major form of being excluded in society. Being denied the basic right to participate way in which society excluded the four protagonists, because of their past, showing the audience the brutal ways in which many individuals are excluded.A Sm all Free Kiss in the Dark also powerfully demonstrates how the four protagonists often grapple with their past and come together as excluded individuals of their own society. People come up with new rules to fit the changing society surrounding them, from the things people wear to the things people eat. As time has shown the changing says society operates in, it also bares the individuals that are excluded because of the rules that are ever changing.Not in who runs the country and how it is run has affected the human race since the creation of communities. North Korea, Russia and Syria are Just a few of the many countries in the world who have dictatorship rulers, this form of commands the rules in which their society runs by. Some of the rules set forth by the surrounding societies in Arabic countries have a substantial effect on the population, rules such as having a male accomplice when in public can make the male population feel excluded from there society.As previously mentione d the political exclusion affects the surrounding societies substantially, making some individuals feel excluded and left out. The rules of society are meant to protect and guide us in greater communities. Some of the rules exclude individuals, because of religion, fashion and in political ways. People try to change themselves to fit in society, because if you don't blend in with society you will be looked at differently and simply be excluded.

Importance of Theory Coursework Example | Topics and Well Written Essays - 1250 words

Importance of Theory - Coursework Example This gives the nursing profession distinction from the rest of science and medical professions. In nursing, the association between nursing theory and practice is symbiotic. As Basavanthappa (2007) asserts, theory without practice is unimaginative, and practice devoid of theory is visionless. In essence, theory is paramount to effective nursing practice and research. This essay will discuss the significance of theory in nursing practice through the help of Roy’s adaptation theory. This paper will discuss in details the significance and application of the theory of adaptation to nursing by identifying its role in the evaluation of the power of mind and body fitness in aged patients. Nursing has made efforts to institute exceptional body of knowledge that has been used to define its boundaries. However, since these limits are continually changing, perhaps it is more significant for the nurses to define their stance and their role (Basavanthappa, 2007). By offering nurses a sense of identity, Roy’s adaptation nursing theory helps patients, managers and other health care practitioners to identify the exceptional contribution of nurses in health care. In reference to Kim and Kollak (2006), Roy’s adaptation theory allows a review of physical activity and the growth of a theory-based intervention from a holistic and integrated nursing viewpoint. A well-defined body of theory such as Roy’s adaptation theory offers guidance for nursing practice in physical therapy and enhanced professional status for nurses. This theory is employed in physical therapy to assist the older patients with low physical activity (Basavanthappa, 2007). This theory has also been applied in chronic-ill patients as a strategy to foster adaptation and the quality of life. This theory has been used in nursing to guide the development of models that focus on the physical

British Airways Research Paper Example | Topics and Well Written Essays - 2000 words

British Airways - Research Paper Example Three countries have been selected as the most appropriate targets for such initiative: Mexico, Brazil and Ukraine. Each of these countries can offer different benefits in regard to the firm’s particular plan. Mexico seems to meet all criteria as a target country for outsourcing activities. Brazil and Ukraine can also respond to the firm’s specific needs under the terms that appropriate arrangements of cooperation are made. The various aspects of such plan are presented below emphasizing on both the theoretical and practical implications of the specific project. Table of contents Executive Summary 2 1. Introduction 4 2. British Airways – Outsourcing of Aircraft maintenance services 4 2.1 Company overview 4 2.2 Aircraft maintenance services – industry characteristics 5 2.3 Outsourcing of Aircraft maintenance services 5 2.3.1 Brazil 5 2.3.2 Mexico 6 2.3.3 Ukraine 7 2.4 Outsourcing as a business strategy – theoretical perspectives 8 2.5 Conclusion 9 Re ferences 10 Appendix 13 1. Introduction The effects of firms’ strategic decisions can be quite important influencing the organizational performance either in the short or the long term. For this reason, when managers have to develop a critical strategic decision need to review all parameters of the relevant plan, taking into consideration potential failures or unexpected problems. In the Aviation industry a similar approach has to be used when such decisions need to be developed. This paper focuses on the potential effects of the decision of British Airways (BA) to outsource part of each supply chain activities, its aircraft maintenance services. There are three countries that have been reviewed, as of potential targets of this strategy: Brazil, Mexico and Ukraine. Each of these countries has been involved in such activities, but not at the same level. For example, Mexico has been found to be a country that can effectively support all aspects of outsourcing in regard to an ai r carrier’s aircraft maintenance services. The other two countries, Brazil and Ukraine seem to be less developed in this sector; still, Brazil and Ukraine also can offer a series of benefits to firms that would decide to outsource their aircraft maintenance services to these countries. The theoretical aspects of outsourcing, as a common business strategy are also presented in this paper, aiming to highlight the implications that BA would have to face in case it would decide to proceed to the specific plan, i.e. to outsource its aircraft maintenance services to Brazil, Mexico or Ukraine. 2. British Airways – Outsourcing of Aircraft maintenance services 2.1 Company overview British Airways is a major competitor in the global aviation industry. The firm was first established in 1919 under the name ‘Aircraft Transport and Travel Limited (AT&T)’ (British Airways History 2012). In the decades that followed the growth of the firm was significant (British Airways History 2012). At the end of 2011 the fleet of the company was estimated to ‘245 aircrafts’ (IAG About Us). In 2011, January, BA was merged with the Spanish Air Carrier, Iberia (IAG About Us); the firm resulted has been IAG, International Airlines Group, a firm based in Spain (IAG About Us). The financial performance of BA, as a member of IAG can be characterized as quite important, as indicating in the financial report of IAG, the parent company, for 2011 (Figure 4, Appendix). In a more

Analyse how effective a change of ownership has been for your chosen Assignment

Analyse how effective a change of ownership has been for your chosen businesses performance - Assignment Example Adidas Company markets the application of constant and updated technological innovation and excellence in generating a powerful competitive advantage. The highest level of orientation of technological development has created the expected value to customers as they provide high performance and quality shoes for the specific needs of the customers. This translates to a competitive advantage in the marketing of its products (Hussey, 2000). Adidas has also another advantage in the market of effective promotional methods for its products by associating them with popular celebrities and sports idols. This marketing strategy has generated a steady source of sales and income for the company. Therefore, the purchase of recognizable brand products safeguards their quality and this creates some extra motivation for their purchase. The company has also sponsored many events as part of its promotional strategy. This step gives the company a good brand recognition and reputation in the world. This is evident in the soccer industry as Adidas has a strong market share. The diversity and variety of products offered on the web such as shirts, bags, shorts, and shoes enables the customers to have a range of products to choose and buy. The firm has good brand recognition and reputation and has attained its stronghold in the soccer industry. This is evident from a stable distribution channel that is well monitored as it has various stores worldwide. Thus, it enables the customers to access their products easily and in good time after ordering. To crown it all, the company has a strong management team which helps to keep it on the right track (Gilgeous.1997). However, Adidas has various disadvantages in the market. The company is one step behind Nike and faces much competition from the Nike products. This is evident in the high quantity and quality of merchandise and products that